A mindshift with breakthroughs is needed in DLP to meet its promise
A mindshift with breakthroughs is needed in DLP to meet its promise
The Next Chapter
I joined Armis at the start of the COVID pandemic when it was already a thriving company with a talented team and a growing customer base. Since then, Armis has grown exponentially - crossing the $200M ARR mark, expanding to 800+ employees and partnering with many Fortune 500 companies.
The journey has been rewarding, and I’m grateful for the lessons learned in shaping product strategy and driving growth. After leading product teams through this exciting phase, I’ve decided to take on a new challenge: building and leading a product organization at an early-stage cybersecurity startup with an innovative vision and strong momentum.
Why Data Loss Prevention?
As I considered my next move, I spent a lot of time analyzing emerging market trends and opportunities in cybersecurity. There’s no shortage of buzzwords and new acronyms in this space - many promising to address unmet needs, while others are already crowded with competing startups that struggle to differentiate themselves.
But one area stood out: data security, specifically data loss prevention (DLP).
DLP is not a new concept. In fact, traditional data protection products have been around for years. Yet, surprisingly, many of these solutions remain complicated to implement and resource-intensive to manage. Moreover, they tend to focus more on compliance than true security.
What’s more, traditional DLP systems struggle to adapt to the way modern organizations manage and use data today. With data now dispersed across cloud environments, SaaS applications, AI-powered tools, endpoints, on-premise file shares and email, and accessed from almost anywhere, these legacy solutions simply aren’t built to handle the complexity.
On the flip side, newer entrants into the data security space often don’t go far enough. Instead of proactively preventing sensitive data leaks, many focus on issue discovery or posture management without actually blocking leaks at the source.
It was clear to me that DLP needed a major upgrade. I’m excited to tackle that challenge.
Why MIND?
When I first met the founders of MIND - Eran, Itai, and Hod - I knew I had found something special. Their blend of deep technical expertise, successful business experience and a shared vision for a bold future was compelling. It wasn’t just about a great idea; it was about execution.
MIND’s approach to data security resonated with me immediately. The team not only understands the challenges of securing sensitive data in today’s fast-paced, highly distributed environment but is also committed to solving these challenges head-on. With a fresh approach to DLP, they’re building a solution that doesn’t just identify risks but actively prevents data leaks, all while being intuitive, easy to use and simple to operate.
In short: MIND is developing a DLP solution that actually works - and works for you.
I’m thrilled to be joining MIND at this exciting time in its journey. I look forward to contributing to the vision of advancing DLP to meet the needs of the modern enterprise.